Better Butter
Better Made Possible
It’s no secret that everything’s better with butter. And when you add whole-food ingredients like honey, chives, or basil, the result is magic on a plate. When new ownership purchased Chef Shamy, they knew they had something undeniably special on their hands.
Brand Consulting | Brand Foundations | Social Media | Lifestyle Photography | Product Photography | Original Recipe Creation
Built from the ground up, we assisted in name ideation and discovery sessions led by Eric Kiker, Principal of The Digestible Brand, to rebuild the brand’s identity. Better Butter was launched with the same delicious taste, and a full brand redesign that we interpreted and carried into the social media space.
Better Moments Start Here
Diving into community research and internal team interviews, we established a new set of brand foundations. From identifying and building an aspirational customer persona, to creating a new visual language for photography and design, establishing a unique voice and tone, website copywriting and image selection, executing brand partnerships, and crafting recipe guidelines — we reinvented Chef Shamy’s iconic butter brand to reflect its transformation from humble beginnings to nationwide sensation.
“We’re big fans of butter, and with craft butter? The possibilities are endless. With the goal of establishing a new trajectory for the Chef Shamy brand, we were able to introduce a level of sophistication and fun to Better Butter - one with a more youthful approach that empowers and excites people in the kitchen.”
- Ali, Director of Brand & Business Strategy
Making Memories Through a New Visual Direction
Establishing the Better Butter world, we connected the brand’s visual direction to our aspirational consumer. We concepted the Better Butter home and dove into elements that spoke to the heart of the brand and it’s new consumer.
“To introduce a whole new aesthetic for Better Butter, we leaned into perfectly imperfect moments, elevated yet accessible styling and locations, and capturing the shared experience of enjoying food together. We applied a subtle film grain to our digital photos giving a nod to the craft detail that goes into Better Butter.”
- Zoe, Associate Creative Director
LIFESTYLE
“Product promos live in a really fun creative space for brands. We can shoot them in a realistic context, like a kitchen scene, to bring the product into a practical life scenario, or, we can shoot them in amusing abstract scenarios to bring out the brand’s personality, like with a fun color block or a seasonal focus.”
- Mackenzie, Creative Director
product promos
“With Better Butter as the magic ingredient, we develop simple and scrumptious recipes to help and inspire busy home cooks as they elevate meals for family and friends. From weekday meals to shareable snacks, each recipe calls for real, whole food ingredients and requires minimum effort for maximum flavor. Better Butter recipes are deliciously balanced, quick, easy, versatile, and feel-good for all.”
- Holly, Culinary Creator & Editor
recipes
